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22 October 2026

Italy and the Western Balkans: a natural partnership

Geography, history and people keep these markets closely connected. Here is why that bridge is so valuable for business.

Only the Adriatic Sea separates Italy from Albania, and Kosovo lies just a little further inland. Geography, history and people have kept these markets closely connected for decades.

Italy is one of Albania's most important trading partners and an important partner for Kosovo. Many people in the region speak Italian, and large Albanian and Kosovar communities live and work in Italy — a human bridge that makes business relationships easier to build.

For Italian companies, the region offers growing demand in healthcare, construction, agriculture, textiles and tourism, with competitive costs and a young workforce. For local businesses, Italian partners bring proven products, technology and know-how.

Success still depends on preparation: understanding local rules, choosing reliable partners and building long-term relationships rather than one-off deals.

This is the bridge Investital works on every day — from our head office in Pristina, connecting Italian and international partners with opportunities in Kosovo, Albania and the wider region.

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